A Study on Consumer Technology Acceptance of Shopping Applications: An Analysis of Perceived Usefulness, Ease of Use, and Perceived Risk

Abstract

This review article presents an analysis and synthesis of research related to consumer technology acceptance of shopping applications, focusing on factors such as perceived usefulness, perceived ease of use, and perceived risk, which are key determinants influencing the intention to use the technology. Data were collected through questionnaires from a sample of application users among company employees and analyzed using appropriate statistical methods. The findings reveal that perceived usefulness and perceived ease of use have a significant positive effect on the intention to use, while perceived risk has a significant negative effect. Furthermore, the study offers recommendations for developing and improving applications to enhance trustworthiness and better meet the needs of modern consumers.