The National Conference on Academic Resource, Information Technology and Multidisciplinary
การวิเคราะห์ต้นทุนการส่งออกเพื่อการวางแผนเชิงกลยุทธ์และการลดต้นทุนในอนาคต
This quantitative research aimed to study the ocean freight cost structure of an automotive parts manufacturer exporting under CIF terms, compare transportation costs across internal shipping routes, and propose approaches for future cost management. The sample consisted of actual cost data from Freight Forwarder invoices covering 341 containers in 233 shipments across 6 export routes — Moji, Nagoya, Osaka, Taicang, Lazaro Cardenas, and Busan — during 2024. Data were recorded using Microsoft Excel and analyzed using descriptive statistics. The analysis applied median values as Cost Baselines for reference and comparison, alongside supporting variables including container utilization rates and the average number of containers consolidated per shipment. The findings revealed that the cost structure can be divided into two groups based on the level of managerial control. The first group consists of Ocean Freight and THC charges, which fluctuate with global market conditions and are largely beyond the company's control. The second group, operationally defined in this study as Flexible Cost, refers to expenses with sufficient flexibility to be managed or negotiated with service providers, such as Freight Forwarder service fees, inland transportation charges, and documentation fees. These costs were found to behave as fixed rates with minimal variation. It was also found that documentation fees such as B/L fee are charged per shipment rather than per container. Consolidating multiple containers within a single shipment therefore directly reduces the documentation cost per container. Furthermore, service fees varied significantly across Forwarders despite identical shipping conditions, reflecting differences in cost management practices among providers and indicating clear opportunities for price negotiation. The research proposed four cost efficiency improvement approaches: (1) adopting best practices from the Nagoya route, (2) negotiating service fees with Forwarders to align pricing under equivalent conditions, (3) improving container utilization to maximize loading capacity, and (4) entering into long-term contracts with shipping lines on high-volume export routes. The Cost Baseline developed in this study can serve as a reference point for annual budget planning.
ต้นทุนการส่งออก
Copyright (c) 2026 The National Conference on Academic Resource, Information Technology and Multidisciplinary
ปัจจัยที่มีผลต่อความรู้ความเข้าใจในมาตรฐานการรายงานทางการเงินสำหรับกิจการขนาดกลางและขนาดย่อม ของนักศึกษาบัญชีในเขตจังหวัดสงขลา
This quantitative research aimed to examine: (1) the effects of personal factors, academic performance, accounting work experience, participation in financial reporting standards training programs, curriculum-based learning, and self-directed learning on students' knowledge and understanding of the Thai Financial Reporting Standards for Small and Medium-sized Entities (TFRS for SMEs); and (2) the level of knowledge and understanding of TFRS for SMEs among fourth-year accounting students. The sample consisted of 440 fourth-year accounting students from five universities in Songkhla Province: Rajamangala University of Technology Srivijaya, Thaksin University, Songkhla Rajabhat University, Prince of Songkhla University (Hat Yai Campus), and Hatyai University. Data were analyzed using descriptive statistics, including percentages, means, and standard deviations, as well as multiple regression analysis. The findings revealed that most participants demonstrated a high level of knowledge and understanding of TFRS for SMEs. They were knowledgeable about recent changes in financial reporting standards and demonstrated an understanding of the financial reporting standards applicable to Publicly Accountable Entities (PAEs) and Non-Publicly Accountable Entities (NPAEs). However, they had a limited understanding of accounting practices, the preparation of financial statements required under TFRS for SMEs, and the application of fair value measurement. Furthermore, statistically significant differences in students' knowledge and understanding were found at the 0.05 significance level with respect to cumulative grade point average (GPA), the frequency of participation in financial reporting standards training programs, and prior learning experience related to TFRS for SMEs. Factors contributing to limited knowledge and understanding included students' lack of enthusiasm and interest in learning, the complexity of financial reporting standards, instructional emphasis on financial reporting standards for PAEs, and limited opportunities to participate in TFRS-related training. Based on these findings, the study recommends that accounting curricula provide training on financial reporting standards and that instructors regularly revise teaching materials by incorporating updated financial reporting standards to enhance students' knowledge and understanding of TFRS for SMEs.
ความรู้และความเข้าใจ
มาตรฐานการรายงานทางการเงิน
มาตรฐานการรายงานทางการเงินสำหรับกิจการขนาดกลางและขนาดย่อม
ปัจจัยส่วนประสมทางการตลาดบริการ (7Ps) และความไว้วางใจในแบรนด์ที่มีความสัมพันธ์กับกระบวนการตัดสินใจซื้อ และการบอกต่อปากต่อปากของผู้บริโภค Generation Z ในการซื้อเสื้อผ้าแฟชั่นผ่านแพลตฟอร์มออนไลน์
The purposes of this research were as follows: (1) to examine the service marketing mix (7Ps) and brand trust among Generation Z consumers; (2) to investigate the purchasing decision process and positive word-of-mouth regarding fashion apparel purchased through online platforms; and (3) to explore the relationships between the service marketing mix (7Ps), brand trust, purchasing decision process, and positive word-of-mouth. This study employed a quantitative research design. The sample consisted of 400 Generation Z consumers in Nakhon Si Thammarat Province who had purchased fashion apparel through Shopee and Lazada, selected using convenience sampling. Data were collected through an online questionnaire via Google Forms and analyzed using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The findings revealed that: (1) the overall levels of the service marketing mix (7Ps) and brand trust were at the highest level, with place receiving the highest mean score; (2) the overall purchasing decision process and positive word-of-mouth were also at the highest level, with purchasing decision obtaining the highest mean score; and (3) the service marketing mix (7Ps) and brand trust were positively correlated with the purchasing decision process and positive word-of-mouth among Generation Z consumers at a statistically significant level.
ส่วนประสมทางการตลาดบริการ (7Ps)
ความไว้วางใจในแบรนด์
กระบวนการตัดสินใจซื้อ
การบอกต่อปากต่อปาก
กระบวนการบริหารงานที่มีความสัมพันธ์กับปัจจัยแห่งความสำเร็จในการบริหารองค์กร กรณีศึกษา วิทยาลัยการอาชีพอ่าวลึก จังหวัดกระบี่
This research aimed to study the levels of administrative processes, success factors, and the relationship between administrative processes and organizational management success: A case study of Ao Luek Industrial and Community Education College, Krabi Province. This study employed a quantitative research method. The sample consisted of 54 personnel from Ao Luek Industrial and Community Education College. The research instrument was a five-point Likert scale questionnaire. Data were analyzed using percentage, mean, standard deviation, and Pearson’s correlation coefficient. The findings revealed that the overall level of administrative processes was at the highest level (x̄ = 4.63). The planning aspect had the highest mean score, followed by the organizational aspect, while the coordination aspect had the lowest mean score. The overall level of organizational management success was also at the highest level (x̄ = 4.64), with the technology factor having the highest mean score. The analysis of the relationship indicated that administrative processes had a positive relationship with organizational management success at a statistically significant level of .01, with a moderate correlation (r = 0.534). This indicates that improving the efficiency of administrative processes contributes to enhancing organizational management success.
Ao Luek Industrial and Community Education College
กระบวนการบริหารงาน
ความสำเร็จในการบริหารองค์กร
วิทยาลัยการอาชีพอ่าวลึก
การวิเคราะห์ปัจจัยส่วนประสมทางการตลาด (7Ps)และทฤษฎี Two-Factor Theory ที่ส่งผลต่อการตัดสินใจซื้อโทรศัพท์มือถือมูลค่าสูงของผู้บริโภคกลุ่ม Gen Y
The research entitled "Marketing Mix Factors (7Ps) and Two-Factor Theory Affecting High-End Smartphone Purchase Decisions among Gen Y Consumers" aimed to (1) study the marketing mix factors (7Ps) of high-end smartphone users in Gen Y, (2) examine the purchase decisions of high-end smartphones among Gen Y consumers, and (3) investigate strategic approaches influencing the purchase decisions of high-end smartphones among Gen Y consumers. The sample consisted of 400 Gen Y consumers who had previously purchased or were interested in purchasing high-end smartphones. The sample size was determined using Cochran's formula, and convenience sampling was employed. The research instrument was a questionnaire that had been tested for content validity and reliability. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics using Pearson's correlation coefficient. The findings revealed that the overall opinions of respondents toward the marketing mix factors were at the highest level (x̄ = 4.33, S.D. = 0.774). Among the dimensions, product had the highest mean score (x̄ = 4.39, S.D. = 0.656), followed by price and process (x̄ = 4.37). The hypothesis testing results indicated that the marketing mix factors (7Ps) and Two-Factor Theory factors were positively correlated with the purchase decisions of high-end smartphones among Gen Y consumers at the statistical significance level of 0.05. These findings suggest that such factors significantly influence consumers' purchase decisions. The research findings can be utilized by entrepreneurs, manufacturers, and smartphone retailers in formulating product, pricing, promotional, and service development strategies that align with the needs of Gen Y consumers. Moreover, the findings provide useful insights for academics and researchers interested in consumer behavior and digital marketing studies in the future.
ส่วนประสมทางการตลาด (7Ps)
การตัดสินใจซื้อ
ปัจจัยที่ส่งผลต่อการซื้อขนมไทยพื้นบ้านของผู้บริโภคในเขตกรุงเทพมหานคร
This research was a quantitative study with the following objectives: (1) to examine the levels of marketing mix perception, health consciousness, and purchase intention toward traditional Thai desserts among consumers in Bangkok; (2) to analyze the influence of marketing mix factors—namely product, price, place, and promotion—together with health consciousness on purchase intention of traditional Thai desserts; and (3) to compare purchase intention of traditional Thai desserts across different age groups and income levels. The sample consisted of 257 consumers in Bangkok, obtained through purposive sampling combined with convenience sampling. The research instrument was a 33-item questionnaire comprising 26 five-point Likert-scale items and 7 demographic questions, which was assessed for content validity and reliability. The statistics used for data analysis were Multiple Linear Regression and One-Way ANOVA. The results revealed that the marketing mix factors of price, promotion, and product had statistically significant positive effects on purchase intention of traditional Thai desserts, with price being the most influential factor, while place did not have a statistically significant effect. Health consciousness had a statistically significant positive effect on purchase intention of traditional Thai desserts, reflecting that health-conscious consumers tend to have a higher intention to purchase traditional Thai desserts. In addition, the comparison results showed that consumers in different age groups had significantly different purchase intentions toward traditional Thai desserts, with the younger consumer group showing lower purchase intention than other age groups, while income level did not produce a statistically significant difference in purchase intention. These findings extend the body of knowledge on consumer behavior in the context of Thai cultural products and can be applied as guidelines for developing marketing strategies to promote consumption and sustainably enhance the competitiveness of traditional Thai desserts.
ส่วนประสมทางการตลาด
การรับรู้ด้านสุขภาพ
ผู้บริโภคในกรุงเทพมหานคร
สมรรถนะที่มีความสำคัญต่อการจ้างงานคนพิการทางการเคลื่อนไหวตามความคิดเห็นของสถานประกอบการภาคเอกชน จังหวัดภูเก็ต
The research entitled Competencies Essential for the Employment of Persons with Physical Disabilities According to the Opinions of Private Sector Enterprises in Phuket Province aimed to: (1) examine the level of importance of competencies required for the employment of persons with physical disabilities as perceived by private sector enterprises in Phuket Province, and (2) compare the opinions of different types of private sector enterprises regarding the competencies considered important for employing persons with physical disabilities. The findings revealed that private sector enterprises placed the highest importance on competencies related to morality, ethics, responsibility, and work discipline, followed by professional skills and job-specific competencies. These findings indicate that persons with physical disabilities who possess high levels of core competencies, functional competencies, and personal competencies—particularly in ethics, responsibility, and the ability to work effectively with others—are more likely to gain employment opportunities and acceptance within organizations. Furthermore, the comparison of opinions among different types of private sector enterprises showed that there were no statistically significant differences in the overall importance assigned to competencies. However, each type of enterprise emphasized specific competencies according to its job characteristics and business context, especially functional competencies that directly correspond to organizational missions and operational requirements. The study also found that employment opportunities for persons with physical disabilities depend more on the alignment between an individual's competencies and job requirements than on physical limitations alone. Therefore, the findings highlight the necessity of developing the competencies of persons with disabilities in accordance with the demands of labor markets across different business sectors. Such development would contribute to increased employment opportunities, greater economic and social participation, and the sustainable improvement of quality of life for persons with disabilities.
การพัฒนาสมรรถนะ
การจ้างงานคนพิการ
คนพิการทางการเคลื่อนไหว
สถานประกอบการภาคเอกชน
ปัจจัยที่มีผลต่อการคัดเลือกซัพพลายเออร์
Supplier selection is a critical process in supply chain management, directly affecting organizational performance in terms of cost, quality, delivery, and long-term relationships. Selecting the right supplier involves more than choosing the lowest price; it also requires consideration of innovation, collaboration, sustainability, and risk management. This study aims to explore the factors influencing supplier selection in Thai organizations. A review of the literature and previous research indicates that key factors affecting supplier selection include price, product quality, delivery performance, supplier reputation and reliability, technical capability and innovation, after-sales service, and long-term relationships. Both domestic and international studies emphasize the importance of quality, flexibility, reliability, and after-sales support. Furthermore, environmental and sustainability considerations are increasingly playing a role in supplier selection decisions. The findings suggest that Thai organizations should develop a comprehensive supplier selection process that evaluates both quantitative and qualitative factors, fosters long-term partnerships, and systematically manages risks. Such an approach can enhance operational efficiency and strengthen competitiveness in the modern business environment.
การคัดเลือกซัพพลายเออร์
ประสิทธิภาพการดำเนินงาน
ความสัมพันธ์ระยะยาว
การวิเคราะห์และสังเคราะห์ระบบบริหารโครงการเพื่อยกระดับงานประจำสู่งานวิจัย: กรณีศึกษาคณะสัตวแพทยศาสตร์
This academic article is the result of an in-depth analysis and synthesis developed from routine work to research (Routine to Research: R2R). The objective is to analyze the efficiency and evaluate the utilization of the project management system of the Faculty of Veterinary Science. The data used in this study comprises secondary data obtained from the information system's dashboard for the fiscal year 2026. The findings reveal that a total of 78 activities were recorded in the system, with the Educational Services section accounting for the highest workload proportion. The system's strengths include its ability to display the number of activities from various perspectives, as well as a workflow calendar system that enhances efficient time and resource management. The synthesis of this data demonstrates that the project management system is not merely a data-recording tool, but functions as a Decision Support System (DSS) that enables executives to strategically plan and tangibly elevate the quality of organizational management.
ระบบบริหารโครงการ
การพัฒนางานประจำสู่งานวิจัย
เป้าหมายการพัฒนาที่ยั่งยืน
คณะสัตวแพทยศาสตร์
การบริหารผลการปฏิบัติงาน
การศึกษาภาวะหมดไฟในการทำงาน (Job Burnout) ของพนักงานหน่วยงานรัฐวิสาหกิจในเขตกรุงเทพมหานครและปริมณฑล
This study aimed to (1) examine the level of job burnout among state enterprise employees in Bangkok and the Metropolitan Region, (2) explore the relationships among work-life balance, quality of work life, and job burnout, and (3) identify combined predictors of job burnout. The sample consisted of 384 employees of state enterprises in Thailand. Data were collected using a self-administered questionnaire and analyzed using descriptive statistics, Pearson product-moment correlation, and multiple regression analysis. The findings revealed: (1) the majority of respondents were female, aged between 41–50 years, with 11–15 years of organizational tenure, and held qualifications above the bachelor's degree level; (2) perceptions toward quality of work life, work-life balance, and job burnout were all rated at the highest level of agreement; and (3) both quality of work life and work-life balance had statistically significant effects on job burnout at the .05 level of significance. Notably, work-life balance explained 73.0% of the variance in job burnout, exceeding quality of work life at 52.3%. The findings can serve as a framework for policy formulation, workplace interventions, and initiatives to promote conducive working environments and reduce the risk of job burnout in state enterprise organizations.
ภาวะหมดไฟในการทำงาน
ความสมดุลระหว่างชีวิตกับการทำงาน
คุณภาพชีวิตการทำงาน
การวิเคราะห์องค์ประกอบเชิงสำรวจจริยธรรมดิจิทัลสำหรับนักศึกษาครูในศตวรรษที่ 21
This quantitative research aimed to explore the factor structure of digital ethics for pre-service teachers in the 21st century using Exploratory Factor Analysis (EFA). The population consisted of 1,413 first-, second-, and third-year pre-service teachers enrolled in the Faculty of Education, Nakhon Si Thammarat Rajabhat University, during the second semester of the 2025 academic year. A stratified random sample of 490 students was selected. The research instrument was a 49-item five-point rating scale questionnaire with Item–Objective Congruence (IOC) values ranging from 0.67 to 1.00 and an overall reliability coefficient of 0.965. Data were analyzed using frequency, percentage, and Exploratory Factor Analysis with Principal Axis Factoring and Varimax rotation. The results indicated that the data were appropriate for factor analysis (KMO = 0.975; Bartlett's Test of Sphericity, p < .001). Four factors were extracted, explaining 64.98% of the total variance: 1) Reflective Thinking and Responsibility as Digital Citizens, 2) Respect for Digital Privacy and Ethical Digital Communication, 3) Responsibility and Prudence in Using Digital Technology, and 4) Academic Integrity and Appropriate Use of Digital Media. The findings provide an empirical framework for developing assessment instruments and promoting digital ethics among pre-service teachers in the 21st century.
การวิเคราะห์องค์ประกอบเชิงสำรวจ
จริยธรรมดิจิทัล
การพัฒนาระบบการจัดการสินค้าคงคลังสำหรับธุรกิจร้านขายอะไหล่โทรศัพท์มือถือ
This research aims to investigate the existing inventory management problems and develop an effective inventory management approach for small and medium-sized mobile phone spare parts retail businesses. These businesses commonly encounter issues such as excess inventory, stock shortages, and inaccurate inventory control, leading to high inventory holding costs and lost sales opportunities. To address these challenges, the study applies Inventory Management principles by employing ABC Analysis, Reorder Point (ROP), and Safety Stock techniques to establish appropriate inventory control policies. In addition, an inventory management application was developed to facilitate inventory recording, monitor stock levels, provide reorder alerts, and support purchasing decisions based on real-time inventory data. The findings led to the development of a systematic inventory management framework capable of reducing inventory carrying costs, significantly decreasing dead stock, and improving working capital turnover. Furthermore, the proposed approach enhances inventory accuracy, minimizes stockout occurrences, and improves the efficiency of spare parts issuance and customer service operations. Consequently, the business can achieve better financial liquidity, higher operational efficiency, and stronger competitiveness in a sustainable manner.
การบริหารสินค้าคงคลัง
อะไหล่โทรศัพท์มือถือ
การวิเคราะห์ระบบ ABC
การจัดการการดำเนินงาน
การศึกษาปัจจัยที่ส่งผลต่อความตั้งใจบอกต่อของผู้พักอาศัยในเขตบางซื่อ: บทบาทของคุณค่าที่รับรู้ทางด้านอารมณ์ และด้านราคา ความพึงพอใจ และคุณภาพการให้บริการ
This study investigates factors influencing word-of-mouth (WOM) intention among residents in the Bang Sue district, Bangkok, focusing on perceived emotional value, perceived price value, service quality, and satisfaction. Employing a quantitative research design, data were collected via questionnaires from 347 residents. Descriptive statistics and multiple regression analysis were applied. Results indicate that satisfaction exerted the strongest positive influence on WOM intention (β = .44, p < .001), followed by service quality (β = .24, p < .001) and perceived emotional value (β = .20, p = .001). Perceived price value had no statistically significant effect. Residents rated location convenience as the highest service quality factor (M = 4.11). The model accounted for 66% of the variance in WOM intention (R² = .66). Findings provide actionable implications for residential property operators to enhance resident experience and stimulate positive word-of-mouth.
ความตั้งใจบอกต่อ
คุณค่าที่รับรู้
คุณภาพการให้บริการ
การศึกษาปัญหาและความจำเป็นในการเปลี่ยนผ่านจากยุค OFFLINE สู่ยุค DIGITAL ที่ส่งผลต่อการเพิ่มยอดขายของบริษัทที่ประกอบธุรกิจ SME (กรณีศึกษาบริษัท จิตสันติ อินดัสทรีส์ จำกัด)
This independent study examines the issues and necessities regarding the transition from the Offline era to the Digital era and its impact on sales growth for an SME (specifically, Jitsanti Industries Co., Ltd.). Employing qualitative research methods, the study involved interviewing individuals responsible for managing this transition. The sample was divided into three groups, and the independent variables analyzed were Digital technology adoption, employee skill development, and change management. The controlled variables included duration, the product, and the Digital platform used. The study evaluated the implementation of an online system for the company's trading operations, specifically at "Level 2" (Digital Enhanced)—a stage characterized by technology integration. The system was piloted over a total period of 25 days, and the results demonstrated that the adoption of Digital technology had a clearly positive impact on the business. Rising sales across a diverse range of products serve as a key factor in clearly enhancing operational, marketing, and sales performance for SMEs. While not every single product may see a sales increase, online ordering and Digital advertising collectively improve customer access to products; this drives higher sales volumes and strengthens sales capabilities in both the short and long term.
เทคโนโลยีดิจิทัล
แบรนด์บุคคลของอินฟลูเอนเซอร์ประเภทบิวตี้บล็อกเกอร์ที่มีผลต่อการตัดสินใจซื้อของผู้บริโภคบนแพลตฟอร์ม TikTok ในประเทศไทย
This quantitative research aimed to: 1) study the personal branding of beauty blogger influencers on the TikTok platform in Thailand; 2) examine consumers' purchasing decision-making process on the TikTok platform in Thailand; and 3) investigate the relationship between the personal branding of beauty blogger influencers and consumers' purchasing decision-making process on the TikTok platform in Thailand. The sample consisted of 400 consumers who followed beauty blogger influencers and had previously purchased products through TikTok, selected by convenience sampling. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including frequency, percentage, mean, standard deviation, and Pearson's Correlation Coefficient. The findings revealed that the overall level of personal branding among beauty blogger influencers was at the highest level (X̄ = 4.45). Among the six dimensions, consistency in communication had the highest mean score (X̄ = 4.51), followed by credibility (X̄ = 4.47), image communication (X̄ = 4.46), expertise (X̄ = 4.45), self-clarity (X̄ = 4.45), and distinctive personality and image (X̄ = 4.34), respectively. In addition, the overall consumers' purchasing decision-making process was at the highest level. The hypothesis testing results indicated that all six dimensions of personal branding had a positive relationship with consumers' purchasing decision-making process at the .05 level of statistical significance. The findings of this study are expected to benefit entrepreneurs, marketers, and influencers by providing practical insights for developing personal branding and marketing communication strategies that align with consumers' needs. Furthermore, the findings may serve as a valuable reference for future research in digital marketing and contribute to the development of effective business strategies.
Consumers' Purchasing Decision-Making Process
อินฟลูเอนเซอร์ประเภทบิวตี้บล็อกเกอร์
การตัดสินใจซื้อของผู้บริโภค
ปัจจัยที่มีผลต่อการนำแบบจำลองสารสนเทศอาคาร (Building Information Modeling: BIM)มาใช้ในกระบวนการออกแบบและก่อสร้างอาคารในประเทศไทย
This qualitative study aimed to (1) investigate the current status and level of Building Information Modeling (BIM) implementation in building design and construction projects in Thailand, (2) examine the factors influencing BIM adoption based on the Technology–Organization–Environment (TOE) framework, and (3) propose approaches to promote BIM implementation in the Thai construction industry. Data were collected from 12 key informants, comprising three project owners/building owners, four designers, and five contractors, selected through purposive sampling. Semi-structured interviews were employed for data collection, and the data were analyzed using thematic analysis. The findings indicate that BIM implementation in Thailand has steadily increased but remains concentrated in the design and construction phases, while its application in building operation and maintenance is still limited. The factors influencing BIM adoption encompass technological, organizational, and environmental dimensions, with organizational and environmental factors exerting greater influence than technological factors. The findings further reveal that BIM implementation in Thailand is primarily characterized by project-driven adoption, where project owners' requirements and the development of a BIM Execution Plan (BEP) play a more significant role in promoting BIM implementation than national BIM standards, which are not yet mandatory. In addition, the value of BIM investment is maximized when BIM information is continuously utilized throughout the building life cycle. These findings reflect the distinctive characteristics of the Thai construction industry and may serve as a basis for developing strategies and policies to promote BIM implementation that are appropriate to the Thai context.
Technology–Organization–Environment (TOE) Framework
แบบจำลองสารสนเทศอาคาร
การนำ BIM มาใช้ อุตสาหกรรมก่อสร้าง
การศึกษาผลการใช้หนังสืออิเล็กทรอนิกส์ผสมผสานสื่อเสียง เพื่อส่งเสริมการอ่านสะกดคำภาษาอังกฤษ สำหรับนักเรียนชั้นประถมศึกษา สำนักงานส่งเสริมการเรียนรู้ ประจำจังหวัดปทุมธานี
This study employed a Design-Based Research (DBR) approach. The purposes of this research were (1) to design an audio-integrated e-book to promote English spelling and reading skills for primary school students at the Learning Encouragement Center (2) to compare the students' English spelling and reading achievement before and after using the audio-integrated e-book (3) to examine the satisfaction of primary school students at the Pathum Thani Learning Encouragement Center towards the use of the audio-integrated e-book and (4) to investigate the students' opinions regarding the use of the developed e-book. The target group consisted of 20 primary school students under the Pathum Thani Learning Encouragement Center, selected through purposive sampling. The research instruments used for data collection included the audio-integrated e-book for promoting English spelling and reading, an English spelling and reading achievement test, a satisfaction questionnaire, and structured interviews for collecting opinions and suggestions. Quantitative data were analyzed using mean and standard deviation (S.D.), while qualitative data obtained from the interviews were analyzed using content analysis. The research findings revealed that The design of the audio-integrated e-book was validated by experts, indicating a high level of appropriateness for research implementation (IOC=0.74). The students' English spelling and reading achievement after learning with the audio-integrated e-book was statistically significantly higher than before the intervention at the .05 level. The students' overall satisfaction with the audio-integrated e-book was at a high-level Mean = 4.49, S.D. = 0.57. The developed innovative e-book effectively enhanced the students' English spelling and reading abilities and was highly suitable for the learning context of students under the Learning Encouragement Center. Since the e-book is a learning technology that allows students to access learning resources anywhere and anytime independently via mobile devices, it provides learners with continuous opportunities to develop self-directed learning skills without classroom limitations.
การสะกดคำภาษาอังกฤษ
หนังสืออิเล็กทรอนิกส์ผสมผสานสื่อเสียง
ศูนย์ส่งเสริมการเรียนรู้
การพัฒนาการจัดการเรียนรู้โดยใช้โครงงานเป็นฐาน เพื่อส่งเสริมสมรรถนะด้านความสามารถในการใช้ทักษะชีวิต ของนักเรียนชั้นมัธยมศึกษาปีที่ 2 โรงเรียนกระสังพิทยาคม
The objectives of this research were to (1) develop a project-based learning approach to enhance the life skills competencies of among Grade 2 students, ensuring the quality met established criteria; (2) examine the outcomes of the project-based learning; and (3) assess the level of student satisfaction with the project-based learning regarding the unit on beverage preparation, assembly, decoration, and service for students in the second year of secondary school This study was an experimental research project employing a one-group pretest-posttest design. The sample consisted of 15 among Grade 2 students from Krasang Pittayakhom School—located in Krasang Subdistrict, Krasang District, Buriram Province, under the jurisdiction of the Buriram Secondary Educational Service Area Office 2—who were enrolled during the second semester of the 2025 academic year. The participants were selected through simple random sampling using a lottery method. The research instruments consisted of (1) project-based learning plans, (2) an academic achievement test, (3) a project assessment form, and (4) a satisfaction assessment form. The statistics used for data analysis included the mean, standard deviation, dependent sample t-test, and one-sample t-test. The study results revealed that (1) the post-learning academic achievement of among Grade 2 students using project-based learning—specifically for the unit on beverage preparation, assembly, garnishing, and service—was higher than their pre-learning achievement, consistent with the established hypothesis; and (2) the post-learning academic achievement of among Grade 2 students using this project-based learning approach demonstrated an efficiency level of 77.56% (x̄ = 23.27) exceeding the established 75% criterion. (3) Regarding the project-based learning unit on "Beverage Preparation, Assembly, Decoration, and Service," among Grade 2 students reported an overall satisfaction level of "highest" (x̄ = 4.52).
การจัดการเรียนรู้แบบโครงงานเป็นฐาน
ผลสัมฤทธิ์ทางการเรียน
การพัฒนาทักษะการอ่านจับใจความสำคัญโดยใช้แผนผังความคิด สำหรับนักเรียนชั้นประถมศึกษาปีที่ 2 โรงเรียนวัดดอนโพธิ์ทอง
This quantitative research aimed to 1) develop Grade 2 students' main idea reading comprehension skills using Mind Maps, 2) compare post-intervention achievement against a 70% criterion, and 3) evaluate their working process skills. The target group comprised 9 Grade 2 students at Wat Don Pho Thong School, selected via purposive sampling. This 6-hour classroom action research was conducted in the second semester of the 2025 academic year. Instruments included lesson plans and a 10-item comprehension pre-test and post-test. Data were analyzed using percentage, mean, standard deviation, and t-test. Results revealed: 1) Post-test scores were significantly higher than pre-test scores at the .05 level. 2) The post-test achievement mean score was 82.22%, significantly exceeding the 70% criterion at the .05 level. 3) Overall working process skills were at a good level (87.65%), with students exhibiting continuous improvement in accurately summarizing main ideas, executing Mind Map procedures correctly, producing neat work, and demonstrating high task responsibility.
การอ่านจับใจความสำคัญ
การประยุกต์ใช้กระบวนการวิเคราะห์เชิงลำดับชั้นและวิธี VIKOR สำหรับการคัดเลือกทำเลที่ตั้งธุรกิจจำหน่ายอะไหล่รถจักรยานยนต์
This applied research aimed to evaluate and rank suitable locations for a motorcycle spare parts business near a university. Data were collected from five experts using pairwise comparison questionnaires and location assessment forms. The Analytic Hierarchy Process (AHP) was applied to determine the criteria weights, while the VIKOR method was used to rank the location alternatives. The results revealed that (1) customer-related and market potential factors were the most important criteria, (2) the consistency of the pairwise comparison matrix was within the acceptable threshold, and (3) Location B was the most suitable alternative, followed by Location A and Location C, respectively.
การเลือกทำเลที่ตั้ง
กระบวนการวิเคราะห์เชิงลำดับชั้น
การตัดสินใจแบบหลายเกณฑ์
การจัดเส้นทางการขนส่งชิ้นส่วนอุปกรณ์ตกแต่งรถยนต์เข้าสู่กระบวนการผลิตในอุตสาหกรรมยานยนต์ด้วยวิธีอัลกอริทึมแบบประหยัด
This quantitative research aimed to (1) study and analyze transportation route planning for automotive accessory parts among affiliated factories of a case-study company and (2) compare transportation costs before and after route planning by applying the Saving Algorithm of Clarke and Wright (1964). The study used actual transportation records among four affiliated factories in Rayong Province from October to December 2022. The results showed that the original routing consisted of four separate back-and-forth trips between factory pairs, with a total distance of 26 kilometers and a total travel time of 37 minutes. After applying the Saving Algorithm, an appropriate route under the study conditions, 1-2-3-5-1, was obtained. The distance was reduced to 13 kilometers, or 50 percent, travel time was reduced by 50 percent, and the number of trips decreased from four to one per round. Transportation cost per round decreased from 9,000 baht to 3,900 baht, saving 5,100 baht per round or 56.67 percent, equivalent to approximately 673,200 baht per year under the assumption that the transportation frequency remained close to the study period.
การจัดเส้นทางการขนส่ง
อัลกอริทึมแบบประหยัด
ปัญหาการจัดเส้นทางยานพาหนะ
อุตสาหกรรมยานยนต์
การศึกษาเปรียบเทียบสัดส่วนน้ำยาทดสอบ Marquis เพื่อการตรวจวิเคราะห์ตัวอย่างยาบ้าเบื้องต้นด้วยปฏิกิริยาการเกิดสี
Preliminary methamphetamine screening via the Marquis test faces budget constraints and carcinogenic exposure risks. This study evaluated the optimal ratio among seven formulations (A–G: 0.5–3.5 mL formaldehyde per 50.0 mL sulfuric acid) tested with methamphetamine at room temperature for 31 days. Performance was assessed using an Integrated Performance Index (clarity and reaction speed) alongside digital color analysis applications. Results indicated that while all formulations yielded a positive orange reaction within 3 seconds over 31 days, aging caused yellow discoloration and prolonged reaction times. Formulation A (0.5 mL formaldehyde) demonstrated the highest durability, maintaining superior clarity (48 points) and the fastest cumulative reaction time (17 seconds), outperforming the current operational standard (formulation E). In conclusion, formulation A's minimal formaldehyde volume ensures high chemical stability, effectively delaying oxidation and polymerization which cause degradation. These findings help extend reagent shelf-life, reduce operational costs, minimize health risks, and establish a highly suitable new standard for preliminary forensic drug identification.
การทดสอบยาเสพติดเบื้องต้น
นิติวิทยาศาสตร์
การพัฒนารูปแบบการจัดการเรียนรู้ภาษาไทยตามแนวคิด Active Learning ร่วมกับเทคนิค KWL และ 5W1H เพื่อเสริมสร้างทักษะการอ่านจับใจความสำคัญ สำหรับนักเรียนชั้นประถมศึกษาปีที่ 3
The purposes of this research were to: 1) study the current states and needs for developing learning activities; 2) create and develop a Thai language learning management model; 3) study the outcomes of implementing the model by: 3.1) determining its efficiency, comparing students' learning achievements and reading comprehension skills before and after learning, and investigating students' satisfaction toward learning with the model; and 4) evaluate teachers' opinions on the implementation of the model. The research was divided into four phases. The sample consisted of 24 Grade 3/1 students enrolled in the second semester of the 2025 academic year at Tessaban Pattana School, under the jurisdiction of Kaeng Khoi Town Municipality. The research instruments included learning activity plans, a learning achievement test, a reading comprehension skill assessment form, a satisfaction questionnaire, and a teacher's opinion evaluation form. The statistics used for data analysis were mean, standard deviation, and t-test. The research findings were as follows: 1) Most students encountered difficulties in reading comprehension; they were unable to identify main ideas, summarize passages, and answer questions. Their poor spelling and lack of reading fluency resulted in academic achievements falling below the established criteria. Both teachers and students expressed a need for participatory learning activities, diverse methodologies, and the utilization of modern media to effectively enhance students' reading comprehension skills. 2) The developed learning management model (EKWALE Model) comprised six components: (1) Principles, (2) Objectives, (3) Learning Process, (4) Social System, (5) Principles of Reaction, and (6) Support System. The learning process consisted of six steps: Step 1: Engagement (E); Step 2: Knowledge Activation (K); Step 3: Want to Know (W); Step 4: Active Learning (A); Step 5: Learning and Summary (L); and Step 6: Evaluation and Reflection (E). The evaluation of the model's suitability revealed that its quality was appropriate at the highest level. 3) The results of implementing the developed model showed that: 3.1) the efficiency of the model (E1/E2) was 84.59/83.94, which met the established criteria of 80/80; 3.2) the students' post-learning academic achievement was significantly higher than their pre-learning achievement at the .05 statistical level; 3.3) the students' post-learning reading comprehension skills were significantly higher than their pre-learning skills at the .05 statistical level; and 3.4) the students' overall satisfaction toward learning with the developed model was at a high level. 4) The overall evaluation of teachers' opinions regarding the implementation of the developed model was at the highest level.
ทักษะการอ่านจับใจความสำคัญ
การรับรู้และเข้าใจของนักศึกษาต่อการจัดการเรียนการสอนแบบยืดหยุ่นผ่านหมวดวิชา I-Design Elective Courses
This study aimed to (1) examine students’ levels of perception and understanding of flexible learning through the I-Design Elective Courses within the curriculum structure, and (2) investigate factors related to students’ perceptions and understanding of this course category. The study employed a survey research design. The sample consisted of 381 undergraduate students from a higher education institution in Thailand who voluntarily participated in the study. Data were collected through an online questionnaire. Quantitative data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis. The findings revealed that students demonstrated high to very high levels of both perception and understanding of the I-Design Elective Courses. In addition, students’ feedback indicated the need for clearer communication regarding the curriculum structure, particularly the distinctions among I-Design Elective Courses, Major Elective Courses, Free Elective Courses, and Minor Courses. These findings suggest that some students remain uncertain about the characteristics and requirements of these course categories, which may affect their academic planning and decision-making. The study highlights the importance of effective communication and academic advising in supporting students’ understanding of flexible learning opportunities within higher education curricula.
การรับรู้และความเข้าใจของนักศึกษา
การจัดการเรียนการสอนแบบยืดหยุ่น
การเรียนรู้แบบสหสาขาวิชา
การศึกษาเปรียบเทียบผลสัมฤทธิ์ทางการเรียนของนักศึกษาระหว่างผู้เรียนที่จบการศึกษา ระดับประกาศนียบัตรวิชาชีพกับระดับมัธยมศึกษาตอนปลาย ในรายวิชาการบัญชีขั้นต้น สาขาการบัญชี คณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลศรีวิชัย สงขลา
This research employed a quantitative research design with the objectives of (1) comparing the academic achievement of students who graduated from vocational certificate programs and upper secondary schools in accounting courses, and (2) comparing the learning progress of first-year students before and after instruction in the Bachelor of Accountancy Program, majoring in Accounting, Faculty of Business Administration. The sample consisted of 68 students. The statistical methods used for data analysis included percentage, mean, standard deviation, and hypothesis testing using t-tests. The results revealed that among the 68 first-year Bachelor of Accountancy students, 57 students (83.8%) graduated from upper secondary schools, while 11 students (16.2%) graduated from vocational certificate programs. Most students achieved academic performance at the A and B+ grade levels. When comparing students’ academic achievement, it was found that students who graduated from vocational certificate programs achieved the highest academic performance, with grades mainly at the A level, followed by B+. In contrast, students who graduated from upper secondary schools had lower academic achievement, with most grades falling within the A, B+, and other grade levels. An independent t-test was conducted to examine the difference in mean academic achievement scores between the two groups at a significance level of 0.05. The results showed that students who graduated from vocational certificate programs had a mean academic achievement score of 3.31, which was significantly higher than that of students who graduated from upper secondary schools (mean score = 1.09). The difference was statistically significant at the 0.05 level. Regarding learning progress before and after instruction, the average test scores of both groups increased by 1.5 points. A paired t-test revealed that students who graduated from vocational certificate programs demonstrated greater improvement in learning progress, with the difference being statistically significant at the 0.05 level.
การบัญชีขั้นต้น
ระดับประกาศนียบัตร
ระดับมัธยมศึกษาตอนปลาย
ปัจจัยที่ส่งผลต่อประสิทธิภาพของบุคลากรในธุรกิจขนาดกลางและขนาดย่อม (SMEs) ในเขตกรุงเทพมหานคร
This quantitative research aimed to examine the external and internal factors affecting employee performance in small and medium enterprises (SMEs) in Bangkok. The sample consisted of 385 employees working in SMEs. Data were collected using a structured questionnaire. The statistics used for data analysis included percentage, mean, standard deviation, and multiple linear regression analysis. The findings revealed that external and internal factors significantly influenced employee performance at the 0.05 level. The most influential factor was work motivation, followed by communication skills and job characteristics aligned with employees’ aptitudes and abilities. Together, these three factors explained 42.3 percent of the variance in employee performance. The results suggest that SMEs should focus on enhancing work motivation, developing employees’ communication skills, and assigning job positions that match employees’ potential in order to improve work performance and sustainably strengthen organizational competitiveness.
ประสิทธิภาพของบุคลากร
ธุรกิจขนาดกลางและขนาดย่อม
ปัจจัยที่มีผลต่อการส่งคืนสินค้าประเภทพลอยแท้ (ช่องทางออนไลน์) ของผู้ประกอบการ จังหวัดจันทบุรี
This qualitative study aims to (1)examine the factors driving the return of genuine gemstones via online channels, and (2) investigate the subsequent business impacts of these returns on gemstone entrepreneurs in Chanthaburi Province. The sample group comprised 12 business owners with a minimum of one year of experience in online genuine gemstone retailing. Data were collected using semi-structured interviews. The findings revealed that eight entrepreneurs (66.67%) operate through both online and offline channels. On average, buyers returned genuine gemstones at a monthly rate of 2% to 5%, typically notifying sellers within 1 to 3 days of product receipt. Hard gemstones, particularly rubies, exhibited the highest frequency of returns. In terms of pricing, genuine gemstones valued at 10,000 Baht and above experienced the highest return rates, whereas soft gemstones priced below 500 Baht had the lowest. The factors influencing online genuine gemstone returns emerged in three primary themes (1) discrepancies between the actual gemstone color and brilliance and the seller’s description, (2) product imagery that failed to comprehensively display inclusions or flaws from all angles, and (3) the perceived unreliability of seller-issued certificates. Furthermore, the business impacts of these returns were categorized into three main areas (1) increased operational costs, specifically regarding shipping, insurance, and packaging expenses, (2) the risk of physical damage to the gemstones, and (3) the loss of business opportunities.
การส่งคืนสินค้า
แรงจูงใจด้านเหตุผลและด้านอารมณ์ที่มีความสัมพันธ์กับการตัดสินใจซื้อเครื่องสำอางผ่านแพลตฟอร์ม TikTok ของผู้บริโภคGeneration Z
This quantitative research aimed to (1) examine the level of rational motivation in purchasing cosmetics through the TikTok platform among Generation Z consumers, (2) examine the level of emotional motivation in purchasing cosmetics through the TikTok platform among Generation Z consumers, and (3) investigate the relationship between rational and emotional motivations and cosmetic purchase decisions through the TikTok platform. The sample consisted of 400 Generation Z consumers in Thailand who had experience purchasing cosmetics via TikTok. Data were collected using an online questionnaire and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as Pearson’s correlation coefficient. The findings revealed that (1) Generation Z consumers exhibited a high level of rational motivation in purchasing cosmetics through TikTok (x̄ = 4.12), (2) Generation Z consumers exhibited a high level of emotional motivation in purchasing cosmetics through TikTok (x̄ = 4.14), and (3) both rational and emotional motivations were positively correlated with cosmetic purchase decisions through TikTok at the .01 level of statistical significance. Furthermore, emotional motivation demonstrated a stronger relationship with purchase decisions than rational motivation. These findings suggest that content capable of eliciting emotional engagement, together with clear product information, plays an important role in influencing cosmetic purchase decisions among Generation Z consumers on the TikTok platform.
เครื่องมือทำการตลาดบนแพลตฟอร์ม Shopee ที่มีผลต่อการตัดสินใจซื้อของผู้บริโภค
This quantitative research aimed to (1) study the marketing tools on the Shopee platform used by consumers, (2) examine the relationship between marketing tools on the Shopee platform and consumers’ purchasing decisions, and (3) propose appropriate guidelines for the use of marketing tools on the Shopee platform for entrepreneurs and online retailers. The sample consisted of 400 consumers in Thailand who had previously purchased products through Shopee. Data were collected using a questionnaire and analyzed using descriptive statistics and Pearson’s correlation coefficient. The results revealed that most respondents were female, aged between 19 and 28 years, held a bachelor's degree, were students, and had a monthly income of 5,000 baht. They regularly purchased products through the Shopee platform. The overall level of purchasing decision-making was found to be high. Furthermore, marketing tools were significantly correlated with consumers’ purchasing decisions.Based on the findings, entrepreneurs and online retailers should emphasize the use of traffic-generating tools, such as Shopee Ads, store promotion features, and collaborations with online influencers, to increase product visibility and expand customer reach.
เครื่องมือทำการตลาดบนแพลตฟอร์ม Shopee
ปัจจัยที่มีอิทธิพลต่อการตัดสินใจเลือกใช้บริการจองรถเช่าผ่านแอปพลิเคชันของผู้บริโภค: กรณีศึกษาบริษัทรถเช่าธุรกิจขนาดเล็ก ในจังหวัดเชียงใหม่
This quantitative research aimed to: (1) examine the effects of technology acceptance factors on consumers’ decisions to use car rental booking applications in small car rental businesses in Chiang Mai Province; (2) investigate the effects of marketing mix factors on consumers’ decisions to use car rental booking applications; and (3) study the effects of service quality factors on consumers’ decisions to use car rental booking applications. The population consisted of consumers aged 18 years and over who had previously used car rental booking applications. A sample of 385 respondents was selected. Data were collected through an online questionnaire and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics using Multiple Regression Analysis. The results revealed that: (1) technology acceptance factors, including perceived design and perceived usefulness, significantly influenced consumers’ decisions to use car rental booking applications at the .05 level; (2) marketing mix factors, including product, price, place, promotion, people, physical evidence, and process, significantly influenced consumers’ decisions at the .05 level; and (3) service quality factors, including tangibility, reliability, responsiveness, and assurance, significantly influenced consumers’ decisions to use car rental booking applications at the .05 level.
การยอมรับเทคโนโลยี
คุณภาพการบริการ
การตัดสินใจเลือกใช้บริการ
แอปพลิเคชันจองรถเช่า