การพัฒนาเว็บไซต์จำหน่ายโทรศัพท์มือถือ กรณีศึกษา ร้านพี่เเจนโฟน

Abstract

This research aimed to (1) design and develop a mobile phone sales website for P’Janphone Shop and (2) evaluate the efficiency of the developed website. The sample group consisted of five experts in information systems and marketing, selected using purposive sampling. The research instruments included an efficiency evaluation form for the mobile phone sales website and the developed website for P’Janphone Shop. The statistics used for data analysis were mean and standard deviation.

The results revealed that the overall efficiency of the website was at the highest level (Mean = 4.52, S.D. = 0.51). When considering each aspect, the system performance aspect had the highest mean score (Mean = 4.80, S.D. = 0.45), followed by ease of use and overall website suitability (Mean = 4.60, S.D. = 0.55). The aspects of information accuracy and completeness (Mean = 4.40, S.D. = 0.55) and design and user interface (Mean = 4.20, S.D. = 0.45) were also rated at a high level. These findings indicate that the developed website is efficient, effectively meets user needs, and is suitable for practical implementation. However, the experts suggested that some aspects could be further improved, such as enhancing design consistency and updating the information to ensure greater completeness and timeliness.