การออกแบบและพัฒนาเว็บไซต์เพื่อการบริหารจัดการร้านขายโทรศัพท์มือถือออนไลน์ กรณีศึกษาร้านน้องโฟนโฟน

Abstract

This research aimed to 1) design and develop a website for managing an online mobile phone store using Nong Phone Phone Store as a case study, and 2) evaluate user satisfaction with the developed website. The research applied the System Development Life Cycle (SDLC) concept as the framework for system development and utilized a content management system with the WooCommerce plugin. The sample group consisted of 50 students majoring in Digital Business Computing, Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, selected using purposive sampling. The research instruments included the online mobile phone store management website and a user satisfaction evaluation form. Data were analyzed using mean and standard deviation.

The results showed that the developed system effectively supports online ordering, payment notification, order status tracking, and product and inventory management. In addition, the system improved the convenience and organization of product data management, stock checking, and order processing. The overall user satisfaction level was at the highest level (Mean= 4.70, S.D. = 0.45)