การยอมรับเทคโนโลยีของผู้บริโภคต่อแอปพลิเคชันสั่งซื้อสินค้า: การวิเคราะห์ปัจจัยด้านประโยชน์ การใช้งานง่าย และความเสี่ยงที่รับรู้

Abstract

This review article presents an analysis and synthesis of research related to consumer technology acceptance of shopping applications, focusing on factors such as perceived usefulness, perceived ease of use, and perceived risk, which are key determinants influencing the intention to use the technology. Data were collected through questionnaires from a sample of application users among company employees and analyzed using appropriate statistical methods. The findings reveal that perceived usefulness and perceived ease of use have a significant positive effect on the intention to use, while perceived risk has a significant negative effect. Furthermore, the study offers recommendations for developing and improving applications to enhance trustworthiness and better meet the needs of modern consumers.