การรับรู้ประโยชน์ ความง่ายในการใช้งาน และความเสี่ยงที่รับรู้ส่งผลต่อความตั้งใจใช้งานแอปพลิเคชันสั่งซื้อสินค้าของพนักงาน บริษัท เลเจนท์ จำกัด

Abstract

This study aims to examine the factors influencing the intention to use a shopping application among 134 employees of Legend Co., Ltd., focusing on three key independent variables: perceived usefulness, perceived ease of use, and perceived risk. These variables are grounded in the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). A five-point Likert-scale questionnaire was used as the research instrument, and data were analyzed using descriptive statistics and multiple regression analysis. The results revealed that both perceived usefulness and perceived ease of use have a statistically significant positive effect on the intention to use the application. In contrast, perceived risk has a statistically significant negative effect. These findings highlight that, while users may recognize the benefits and simplicity of a technology, concerns about security and reliability can still undermine their trust and willingness to adopt it. This study provides practical implications for application developers and business operators, suggesting the importance of enhancing user trust, convenience, and perceived value to promote sustainable technology adoption within organizations.