การประยุกต์ใช้กระบวนการวิเคราะห์เชิงลำดับชั้นและวิธี VIKOR สำหรับการคัดเลือกทำเลที่ตั้งธุรกิจจำหน่ายอะไหล่รถจักรยานยนต์

Abstract

This applied research aimed to evaluate and rank suitable locations for a motorcycle spare parts business near a university. Data were collected from five experts using pairwise comparison questionnaires and location assessment forms. The Analytic Hierarchy Process (AHP) was applied to determine the criteria weights, while the VIKOR method was used to rank the location alternatives. The results revealed that (1) customer-related and market potential factors were the most important criteria, (2) the consistency of the pairwise comparison matrix was within the acceptable threshold, and (3) Location B was the most suitable alternative, followed by Location A and Location C, respectively.