การพัฒนาเว็บไซต์ขายรองเท้าร้านลาติฟา

Abstract

This research aimed to 1) design and develop a website for the Latifa shoe store and 2) evaluate the usability of the developed website. The research process involved gathering information and requirements from the business owner, analyzing and designing the system, developing the website, testing the system, and improving the website before actual implementation. The sample group consisted of five information systems experts selected through purposive sampling. The research instruments included the Latifa shoe store website and a website usability evaluation form. The statistics used for data analysis were mean and standard deviation.
The results revealed that the developed website was fully functional and consisted of a product information display system, product category management, a payment notification system, and a parcel tracking system. The website also enhanced online sales and promotional channels for the store. The overall usability evaluation of the website was at the highest level, with a mean score of 4.70 and a standard deviation of 0.39. Furthermore, the developed website improved user convenience, expanded customer accessibility, and could be effectively utilized as an online business channel to enhance sales efficiency for the Latifa shoe store.