Development of an E-Commerce Platform for Community-Based Innovative Rice Products in Nakhon Si Thammarat

  • Anantaya Tweethong Digital Business Computer Program, Faculty of Management Science, Nakhon Si Thammarat Rajabhat University
  • Panpilin Phaewpan Digital Business Computer Program, Faculty of Management Science, Nakhon Si Thammarat Rajabhat University
  • Wisut Petcharat Digital Business Computer Program, Faculty of Management Science, Nakhon Si Thammarat Rajabhat University
  • Techita Suttirak Digital Business Computer Program, Faculty of Management Science, Nakhon Si Thammarat Rajabhat University
Keywords: Website Development, Community Enterprise, Rice from Nakhon

Abstract

This research aimed to: (1) design and develop a website for the Nakhon Si Thammarat Innovative Rice Community Enterprise, and (2) evaluate the usability of the website.

The results of the study revealed that: (1) the website for the Nakhon Si Thammarat Innovative Rice Community Enterprise was designed and developed using the SDLC (System Development Life Cycle) process, resulting in a website that meets the needs of the enterprise and effectively supports product display and e-commerce functions for the community members. (2) The usability evaluation showed an overall user satisfaction rating of very good, with an average score of 4.59. This indicates that the website design and development effectively responded to user needs. In particular, the design emphasized user-friendliness, with a well-organized menu structure that aligned with user expectations, enabling users to quickly access desired information. This is evidenced by the highest-rated aspect, "ease of menu navigation," which achieved a very good rating with an average score of 4.71

Published
2025-09-17
Issue
2025: The 1st National Conference on Academic Resource, Information Technology and Multidisciplinary 2025
Section
Articles